B2C mobile apps.
Zero retainer.
Pick a KPI. That's the bill.
Your app doesn't need an ad agency.
It needs a machine.
Your best ad already exists. It's a real person using your app. Our network of creators captures that moment. Our AI-integrated engine measures, optimizes, and distributes it, so you pay one price, just the outcome you choose, and only when we deliver it.
01 · How It Works
Four moving parts.
One bill.
The entire engagement fits on one screen. Here is exactly what happens once you're on.
You choose the outcome, and the price.
You pick the result that defines growth for your app - an install, a signup, a purchase - and the price you'll pay per outcome. That number is the whole deal.
Real people, native to the feed.
Creators from our network film native ads for your app, posted from ordinary handles. No branded account, nothing AI-generated, nothing stock.
Our capital, our risk.
Our system scores each ad, funds it with our own capital, and moves budget hourly toward whatever hits your target. Ads that don't perform are cut and replaced, at our cost.
One price. Outcomes only.
You're billed for verified outcomes at the price you set. Nothing for spend, nothing for hours, nothing for creative. If it doesn't perform, the loss is ours.
02 · The Model
Our billing model isn't generosity.
It's confidence.
We're paid only when we deliver the outcome you're paying for. Most agencies can't price that way, because most can't predict their own results closely enough to put money behind them. We can, so we do.
Other Agencies
The Old Model.
Three-month minimums. Retainers up front. Percentage-of-spend pricing that rewards spending, not results. Contracts you have to fight to exit when the numbers don't come.
KPI Fuel
How We Work.
Performance pricing, in the literal sense. You set the outcome that defines growth for your app - an install, a signup, a purchase - and the price you'll pay for it. We front the ad spend and run the campaign; you're billed for verified outcomes at your set price, and nothing else. If it doesn't perform, the loss is ours.
03 · The Creative
We make ads that
don't feel like ads.
Every app wants the organic moment: someone finds it, loves it, posts about it, and the post takes off. We produce that moment on purpose. Talking-head, screen demo, storytime, tutorial - we work in every format the feed rewards, and test every hook, script, and edit against performance. The right format is whichever one your audience responds to.
representative creative · every ad is a person · no brand handles
The Format
A person, not a brand.
No branded account, no logo, no ad-speak. Every ad posts the way a person posts, whether that's someone talking to camera or a screen recording of your app in use. It belongs in the feed, so it isn't skipped as an ad. None of it is AI. None of it is stock. Real, and deliberately engineered.
The Source
We find your pitch. We don't invent one.
Every app has a moment where its value is obvious - the thirty seconds that make someone say "show me that again." We find it and film it in real hands. People download an app because they saw it do something they want, not because the ad was clever. Seeing it used is the pitch.
Built-In Refresh
Every ad wears out. We plan for it.
Every ad wears out as its audience saturates. We test new angles on small budgets, rebuild what works, and rotate executions on the schedule the fatigue data sets. Replacing a spent ad is our cost, not yours - you're billed on the outcome either way. The idea persists. The execution rotates.
The Network
One creator is a video. A network is momentum.
A single strong ad is a spike. A roster of different faces, handles, and formats reaching the same audience reads as a groundswell: many people arriving at your app at once. That pattern is what going viral actually looks like, and running it as a coordinated network is how we engineer for it on purpose instead of waiting on luck.
04 · The Engine
The ads are human.
The system isn't.
Every video we ship runs through the Creative Engine - the layer that scores each ad, directs the budget, and reports every result in real time. Onboarding is light: point us at your app, grant ad-account access, and we take it from there.
It watches every frame.
Every video is decomposed before it ever spends: the hook, the pacing, where attention holds and where it dies. Every ad gets a score before launch, logged in advance - the machine's predictions are on the record. The Engine doesn't make the ads. It makes them accountable.
Every ad makes the next one better.
Everything that runs feeds back in: what held, what converted, what died and why. The Engine turns it into the next brief - which angle, which medium, which creator - so the next ad starts where the last one finished. Your campaign compounds instead of burning out.
Budget follows performance.
Every ad starts on a small budget and has to earn more. The Engine tracks results around the clock and moves spend toward whatever is hitting your target cost per outcome - hour by hour, on the numbers. When a decision needs human judgment, a human makes it.
You see what we see.
Every install, every dollar, every ad's performance, live in your dashboard - the same one we operate from. No polished decks, no vanity metrics. When something underperforms, you hear it from us first, because it's our capital it's spending.
05 · Why This Works
Organic and paid
are the same game.
TikTok ranks every video, organic or paid, on the same signals: watch time, completion, shares, comments. Better creative earns a larger audience and cheaper delivery; creative that reads as an ad gets skipped and costs more at auction. That single rule is why our model holds: we make ads that win the feed on merit, your spend goes further as a result, and we put our own capital behind the bet. It's not a theory we're selling you. It's the reason we can price the way we do.
two machines · tiktok judges the feed · the engine builds what wins it
06 · Contact
The Engine has capacity
for a few more.
We work with a small number of B2C apps at a time, mostly through referral. If your product is a genuine fit, we commit fully. Tell us what you built.
hello@kpifuel.com